New Bike Consultation
Your Next Bike,
Done Right
Buying a new bike is a big decision. We take the time to get every detail right — size, geometry, groupset, wheels, colour and fit — so you ride away on a bike that's genuinely built for you.
Complimentary professional bike fit included with every new bike purchase — valued at $100
Why It Matters
This Isn't a Transaction.
It's a Consultation.
Most bike shops sell you a bike off the floor. We don't. Every new bike purchase at Brisbane Bicycle Service starts with a proper consultation — because the wrong bike, even a beautiful one, will let you down.
Giuseppe has been building and fitting bikes for professional European race teams since 2006. He brings that same level of precision and care to every customer, whether you're buying your first road bike or your tenth.
We cover purpose, geometry, size, groupset, wheels, tyres, colour and budget — in that order. Then we build the bike, fit you to it, and make sure everything is dialled in before you ride away.
The Consultation Process
Six Steps to the Right Bike
Every appointment follows this process. Nothing is rushed. We want you to leave with complete confidence in your purchase.
Purpose & Riding Goals
We start by understanding how you ride — road racing, gran fondo, gravel, commuting, or weekend fitness. Your goals shape every decision that follows. There's no point building a race machine if you're doing 80 km Sunday rides.
Size, Geometry, Fit — Saddle & Handlebar Options
Frame size is just the beginning. We assess your stack and reach requirements, handlebar width, stem length, saddle height and setback — all measured precisely against your body geometry. A bike that fits correctly is faster, more comfortable and far less likely to cause injury.
We work with our brand dealer partners and custom frame builders to match you to the right geometry — whether that's an off-the-shelf frame from Bianchi, Colnago, Pinarello, Wilier or De Rosa, or a fully custom-made frame built to your exact measurements.
Saddle selection is personal. We carry a wide range of saddles across different widths, profiles and padding levels, and we use sit-bone measurement to narrow down the right options. Handlebar shape, width and drop are equally important — we assess shoulder width, reach and riding position to find the right bar for your style.
Colour, Finish & Customisation
Your bike should reflect you. We walk through available colourways, custom paint options and finishing kit — bar tape, saddle, bottle cages, tyres. Small details make a big difference to how a bike looks and feels as a complete package.
Groupset Selection
Shimano, SRAM or Campagnolo — mechanical, electronic or wireless. We explain the real-world differences between Dura-Ace, Ultegra, 105, Red, Force, Rival, Super Record and Record so you can make an informed decision based on your budget and riding style.
Wheels & Tyres
Wheels are the single biggest performance upgrade on any bike. We discuss rim depth, carbon vs alloy, tubeless vs clincher, tyre width and rolling resistance — matched to your terrain, weight and goals.
Let's Build Your Dream Bike
This is where everything comes together. With your purpose, geometry, groupset, wheels and budget all confirmed, we build your bike from the ground up — every component torqued, every cable routed, every detail dialled in before it leaves the workshop.
We don't hand you a box. We hand you a finished, fitted, ready-to-ride machine.
And we don't stop there. Every new bike purchase includes two complimentary services within the first year — because a new bike settles as you ride it and benefits from a proper check-over. You also get four months of free follow-up bike position adjustments, so as your body adapts to the new fit, we can fine-tune your position at no extra cost.
Ready to Start? Book Your Consultation
Your consultation includes a complimentary bike fit — valued at $500. Purchase a bike and it's included at no charge. Decide to buy elsewhere? We charge for the fitting and you're free to take your measurements anywhere.
Book an Appointment
Come in and talk to Giuseppe
Browse Online First
Explore the full range at Bici Italia
Browse road, gravel, track and custom builds from Bianchi, Colnago, Pinarello, Wilier and De Rosa. View specs and pricing online — then book an appointment to come in and see them in person.
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Modern Bikes Are Complex
What You Need to Know About Today's Performance Bikes
A modern high-performance road bike is a very different machine to what was available even five years ago. Internal cable routing, integrated cockpits, electronic groupsets and tubeless tyres all require specialist knowledge to spec, build and maintain correctly.
We explain all of this during your consultation — in plain language, without the jargon — so you understand exactly what you're buying and why.
Fully Internal Cable Routing
Modern performance bikes route all cables — brake and gear — fully inside the frame and handlebar. This gives a cleaner look, better aerodynamics and protects cables from the elements. It also requires specialist knowledge to set up and service correctly.
Integrated Cockpit Systems
Many premium bikes now use a one-piece bar and stem unit. This improves stiffness and aerodynamics but makes sizing critical — you can't simply swap a stem. We measure you precisely before specifying any integrated cockpit.
Electronic & Wireless Groupsets
Shimano Di2, SRAM AXS and Campagnolo EPS offer precise, repeatable shifting at the touch of a button. Wireless systems eliminate cables entirely. We set up and tune all electronic groupsets in-house.
Tubeless Tyre Systems
Tubeless tyres run at lower pressures for better grip and comfort, and self-seal small punctures. They require correct rim tape, valves and sealant — all part of our new bike build process.
Disc Brakes
Hydraulic disc brakes deliver consistent stopping power in all conditions. Proper bleed and rotor alignment is essential — something we check on every build before the bike leaves the workshop.
Power Meter Ready
Training with power is the most effective way to improve. We can spec a power meter into your build from day one — crank-based, pedal-based or hub-based — and pair it with your computer.
Drivetrain Guide
Groupsets Compared — Shimano, SRAM & Campagnolo
Three world-class manufacturers. Each with a distinct philosophy. We'll help you choose the right one for how you ride.
Current models — Shimano, SRAM & Campagnolo road ranges
Shimano
Japanese engineering. The industry benchmark for reliability, serviceability and value. 12-speed Di2 electronic across all performance tiers. Source: shimano.com
Flagship road groupset. Semi-wireless Di2 — derailleurs wired to junction box, levers wireless. Lightest, stiffest, most precise Shimano has ever made.
95% of Dura-Ace performance at a significantly lower price. The sweet spot for serious riders who don't race professionally.
Electronic shifting now accessible at the sport tier. Same Di2 platform as Dura-Ace and Ultegra — just heavier.
Reliable 12-speed mechanical. Easy to service anywhere in the world. Excellent entry-level choice.
10-speed mechanical. Solid, proven, affordable. A great starting point for new road cyclists.
Giuseppe recommends
Ultegra Di2 R8100 for most riders — the sweet spot of performance and price. Dura-Ace Di2 if you race or want the absolute best.
SRAM
American innovation. Fully wireless AXS ecosystem — no cables, no junction boxes. 12-speed across all road tiers. Known for ergonomics and bold engineering. Source: sram.com
Fully wireless. Lightest electronic groupset SRAM has ever made — 150g lighter than the previous generation. Carbon fibre components throughout. One-finger braking with 80% less effort from the hoods. Preferred by WorldTour pro teams.
Wireless at a more accessible price. 183g lighter than the previous generation. Identical AXS shift logic and ergonomics to RED. Faster front shifting with slimmer cage and auto-trim.
Entry-level wireless. Remarkable value. Heavier than Force but shifts identically with the same eTap logic. Great everyday road choice.
Giuseppe recommends
Force AXS for the best wireless value on the road. Red AXS if you want the full race experience with zero cable clutter.
Campagnolo
Platform 13 — WirelessItalian heritage since 1933. The current road range runs on the Platform 13 wireless system — 13-speed, fully wireless, two groupsets. Chorus has been discontinued. Source: campagnolo.com
The pinnacle of Italian road engineering. 13-speed 2× wireless with titanium and carbon components throughout. Unmatched shift feel and craftsmanship — the choice of WorldTour professionals.
The second tier of the current Campagnolo road range. Same 13-speed 2× wireless platform as Super Record 13 — exceptional performance with a more accessible price point.
Giuseppe recommends
Super Record 13 for the ultimate Italian build. Record 13 for the same 13-speed wireless platform with a meaningful saving. Chorus is no longer in production.
Purpose-built for mixed-surface and adventure riding — wide-range gearing, robust construction
Shimano GRX
Shimano's dedicated gravel platform. Designed from the ground up for mixed-surface riding — flared drop bars, wide-range gearing, and Di2 electronic option. Source: shimano.com/grx
Top-tier GRX. Di2 electronic shifting with gravel-specific ergonomics and wide-range 12-speed cassette compatibility. 1× or 2× configurations.
12-speed mechanical GRX. Robust and reliable for long-distance gravel and bikepacking. Excellent serviceability in remote conditions.
11-speed mechanical. Entry into the dedicated GRX gravel platform. Great value for riders new to gravel.
Giuseppe recommends
GRX Di2 RX820 for serious gravel riders who want electronic shifting on mixed terrain. The 12-speed mechanical is a brilliant choice for bikepacking.
SRAM XPLR
SRAM's gravel-specific AXS platform. Fully wireless, wide-range gearing, and 1× drivetrain focus. Built for adventure and endurance riding. Source: sram.com
Top-tier gravel groupset. Fully wireless, carbon components, wide-range 1× drivetrain. The lightest SRAM gravel option.
Wireless gravel performance at a more accessible price. Same XPLR platform as Red — minimal weight penalty.
Entry-level wireless gravel. Excellent value for riders transitioning from road to gravel or bikepacking.
Budget-friendly wireless gravel. Great for new gravel riders who want the AXS wireless experience without the premium price.
Giuseppe recommends
Force AXS XPLR for the best gravel wireless value. Red AXS XPLR if you want the lightest possible gravel build.
Campagnolo Gravel
Platform 13 — WirelessItalian precision applied to off-road and adventure riding. Three dedicated gravel groupsets — two 13-speed wireless (Platform 13), one 13-speed mechanical (Ekar GT). Source: campagnolo.com
Top-tier Italian gravel. 13-speed 1× wireless with wide-range gearing. The same Super Record 13 craftsmanship built for mixed-surface and adventure riding.
13-speed 1× wireless gravel. Same platform as Super Record 13 Gravel at a more accessible price — ideal for serious gravel and endurance riders.
Dedicated 13-speed 1× mechanical gravel groupset. Wide-range cassette, robust construction, and the Campagnolo feel on any surface. No electronics to worry about.
Giuseppe recommends
Ekar GT for the purist gravel experience — 13-speed mechanical, no batteries, no worries. Super Record 13 or Record 13 Gravel if you want Italian wireless on gravel.
Which Groupset Is Right for You?
Weekend rider / fitness
Shimano 105 Di2 R7100 or SRAM Rival AXS
Reliable, easy to live with, electronic shifting without the race-tier price.
Gran fondo / sportive
Shimano Ultegra Di2 R8100 or SRAM Force AXS
Performance-level shifting for long days in the saddle. Worth every cent.
Club racer / criterium
Shimano Dura-Ace Di2 R9200 or SRAM Red AXS
Lightest, fastest, most precise. Marginal gains add up over a season.
Italian bike purist
Campagnolo Super Record 13
13-speed wireless. The finest road groupset ever made. Full stop.
Gravel / adventure
Shimano GRX Di2 RX820 · SRAM Force AXS XPLR · Campagnolo Ekar GT or Record 13 Gravel
Purpose-built gravel groupsets with wide-range gearing and the durability needed for mixed-surface riding.
Budget-conscious
Shimano 105 R7100 mechanical or Tiagra R4700
Proven, affordable, easy to service anywhere. 12-speed performance without the electronics.
These are starting points — every rider is different. We'll refine the recommendation during your consultation based on your specific goals, budget and the bike you're building.
The single biggest performance upgrade on any bike — and the most misunderstood
Key Wheel Decisions
25–35mm all-round · 45–55mm fast roads · 60mm+ racing flat stages
Carbon: lighter, stiffer, faster. Alloy: durable, affordable, easier to repair.
Lower pressure, better grip, self-sealing puncture protection. Our preferred setup.
Engagement points, bearing quality and serviceability matter over the long term.
Tyre Selection
Road racing and fast training. Lower rolling resistance, higher pressure.
Endurance and gran fondo. More comfort, better grip on varied surfaces.
Gravel and adventure. Versatile across sealed and unsealed roads.
Higher TPI casing = more supple, lower rolling resistance. Compound affects grip and durability.
Custom Frame Programme
Signorello Custom Frames
For riders who want a bike built around their body — not the other way around. We offer two distinct Signorello frame lines, both available with custom paint and your choice of geometry. Every frame is sized to your exact measurements.
Italian Artisan Line
Crafted by hand in Italy by professional artisans. Each frame is built to your exact measurements — a true bespoke bicycle made the traditional way, with uncompromising attention to detail and finish.
Available Materials
Lightweight, stiff and responsive. Hand-laid Italian carbon for the ultimate performance frame.
The lifetime frame material. Exceptional ride quality, corrosion-proof, and built to last decades.
Classic Italian craftsmanship. Smooth, compliant ride with a character no other material matches.
The premium steel option. Corrosion-resistant, polishable, and extraordinarily durable.
Carbon Performance Line
Custom-sized carbon frames manufactured in Asia using high-quality Toray carbon fibre. The same material used by leading WorldTour brands — at a more accessible price point, with full custom sizing and paint.
Toray Carbon — What It Means
The world's leading carbon fibre manufacturer. Used by Pinarello, Colnago, Bianchi and virtually every top-tier brand.
Not an off-the-shelf size — your frame is built to your exact stack, reach and tube length requirements.
Full custom paint programme available on both lines. Your colours, your finish, your bike.
Geometry Options
Both lines are available in four geometry profiles — chosen to match your riding style and body requirements.
Aggressive, low-stack race geometry optimised for speed. Tight angles, short head tube, maximum aerodynamic advantage.
The versatile race geometry. Fast enough for competition, comfortable enough for long days in the saddle. The most popular choice.
Relaxed head angle, taller stack, clearance for wider tyres. Built for mixed-surface riding, bikepacking and adventure.
Custom geometry designed around your body's specific needs — injury history, flexibility limitations, or medical requirements. Built with your physio or fitter.
Custom Paint — Both Lines
Every Signorello frame — Italian artisan or carbon performance — is available with a fully custom paint finish. Solid colours, fades, panel designs, team liveries. We handle the paint specification as part of your consultation, and our Paint Studio can match or complement any vision you have.
Included With Every Purchase
Complimentary Services With Your New Bike
When you buy a new bike from us, it doesn't leave the workshop until it's perfect. Every purchase includes the following at no extra charge.
- Professional bike fit (Basic Fit — valued at $350)
- Full pre-delivery inspection and safety check
- Bike position adjustments
- Dedicated one of one mantinace class
- Electronic groupset pairing and firmware update
- Computer mount and sensor setup
- 30-day post-purchase check-in service
Online Store
Browse the Full Range at Bici Italia
Explore road, gravel, track and custom builds from Italy's finest cycling brands. View specs, pricing and availability — then book an appointment to come in and see them in person.
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Not sure where to start?
A bike fit before you buy is the smartest investment you can make. We'll assess your body geometry and riding goals to point you toward exactly the right frame and spec.